Telegram channel
Contacts
Support
#Marketing
Visual Experience
in Marketing:
How to Develop
and Use It Wisely
This sprint explores how cultural codes
and visual experience shape marketing strategies and consumer behavior
9 900 ₽
Nearest start 7 April 2025
Sprint program
1 Week
7 April - 13 April
7 April - 13 April
7 April, 20:30, online
Coca-Cola's "I'd like to buy the world a Coke" (1971): When advertising shifted from selling products to selling emotions and values.
Nike’s early branding: How sports marketing and athlete endorsements reshaped consumer behavior.
The rise of minimalism in advertising: How bold typography and clean design replaced traditional cluttered layouts.
Nike’s early branding: How sports marketing and athlete endorsements reshaped consumer behavior.
The rise of minimalism in advertising: How bold typography and clean design replaced traditional cluttered layouts.
9 April, 20:00, online
The MTV Effect: How fast-cut visuals and dynamic motion revolutionized advertising.
Absolut Vodka’s iconic print campaigns: Mastering visual repetition for unforgettable branding.
Benetton’s provocative ads: When shock value became a marketing strategy.
Absolut Vodka’s iconic print campaigns: Mastering visual repetition for unforgettable branding.
Benetton’s provocative ads: When shock value became a marketing strategy.
10 April, 19:30, online
Apple’s iMac & iPod ads (1998–2003): How color, simplicity,
and motion redefined tech marketing.
Red Bull’s extreme sports branding: When advertising became
an immersive experience.
The rise of digital design: How websites and early e-commerce reshaped brand storytelling.
and motion redefined tech marketing.
Red Bull’s extreme sports branding: When advertising became
an immersive experience.
The rise of digital design: How websites and early e-commerce reshaped brand storytelling.
Sprint leader
- Isaac DaloninFounder of the podcast studio and creative agency SiDES. Author of the Telegram channel "Isaak with two A’s", educator.
Isaak created a marketing and business club in English, became the host of the podcast "Crossing the Desert", and launched an audio research project on third places in Moscow.“Great marketing is not just about selling
a product— it’s about creating a visual experience that stays in the audience’s mind”.
Learning about
the rise
of minimalism
and bold color contrasts in branding
the rise
of minimalism
and bold color contrasts in branding
Decoding
and applying historical trends
in marketing
to contemporary conditions
and applying historical trends
in marketing
to contemporary conditions
Practical tools
to design more effective visual campaigns
to design more effective visual campaigns
Understanding how cultural shifts shaped visual marketing
Analyzing emotional storytelling in advertising
What you'll learn in a sprint
9 900 ₽
How's the sprint going?
- Get access
to the CoreApp platformAfter payment, access to the platform
with the necessary materials to complete
the sprint is immediately available1 - Join the chat roomGain access to chat with the sprint leader
and participants to share experiences
and socialise2 - Start the sprintYou start going through the sessions
on schedule3 - Ask questionsAt sessions and in the chat room, you ask questions to the sprint leader and the sprint supervisor will help
with operational issues4 - Take casesCarry out tasks and learn new knowledge
in practice5 - Get the materialsAll materials remain available
for 6 months6
If you buy 3 or more sprints - 20% discount
This sprint is perfectly complemented by:
We understand that you may have questions during
the process of choosing a sprint and training, so we stay in touch
the process of choosing a sprint and training, so we stay in touch
Have questions?
Contact our team
Contact our team
We are on call 10:00 - 19:00 (MSK)
Frequently Asked Questions
The sprint takes the format of online sessions via Zoom, with an emphasis on practical application of knowledge. Theoretical and practical sessions as well as interaction with experienced sprintlists and mentors await you.
Sprint is suitable for both beginners and those who already have basic knowledge. We will provide all the materials and explain complexities in sessions and during practice.
On average, a sprint will take 5-6 hours over the course of a week. The time may vary depending on your pace and the intensity of the sprint.
Yes, the sprint format allows you to combine it with work. You can complete assignments and review session recordings at your convenience.
Yes, access to the materials will be available for 6 months after the completion of the sprint.
After you complete and fulfill all tasks, you will receive a certificate. If you have not received a certificate, please email us at hello@to-dual.education or Telegram @dual_support